But there’s been a new ingredient making waves as retinol’s gentle sister, who works equally strong magic. Bakuchiol (pronounced buh-KOO-chee-all) is a plant extract that beauty publications are calling a natural, less-irritating, and vegan alternative.
- Bakuchiol is a plant extract that’s said to have been used in Chinese and Indian restorative medicine for years.
- Studies have shown that bakuchiol helps prevent fine lines and wrinkles, and helps with pigmentation, elasticity, and firmness.
- It works through the same receptors that retinol uses, which is why many refer to it as a natural retinol alternative.